Our Company

Since 1963, IRCO Automation® has been designing, engineering and manufacturing integrated welding automation solutions and weld positioning products. The company’s standard products and custom design solutions have built-in reliable, robust, and repeatable features that deliver measurable ROI improvements in work throughput, on-arc time, weld quality, reduced rework, and operator ergonomics and safety.

Our clients all over the world rely on the expertise of our in-house staff of automation and control engineers whose credentials include Welding Engineering Technology—CWB and CWI accreditations. This explains why our client base includes many Fortune 1,000 companies in the oil and energy, railcar, shipbuilding, structural steel, OEM and defense contracting industries, and the fact that IRCO has an installed base of over 18,000 projects in the Americas, Europe, and the Middle East.

Safety, performance and cost-of-ownership are never compromised.

IRCO equipment from the 1960s is still being used today.

Our Leaders

Hubert Bethlehem


Hubert joined IRCO in 2006 as VP and General Manager, and became President in 2008. He led the restructuring of the company to focus on welding automation, paving the way for IRCO’s subsequent growth.

Hubert has previous leadership and executive experience in both entrepreneurial and corporate organizations in the construction and equipment sectors.

Steve Bogie

Manager, Engineering Applications

Steve leads the concepting and engineering development for IRCO design solutions. He collaborates with clients’ engineering and manufacturing departments and, in conjunction with the IRCO sales group, develops concepts that meet the clients’ requirements and deliver a compelling ROI.

Steve is a P.Eng. and holds a Bachelor of Applied Sciences from the University of Waterloo. He has been designing custom welding automation and manufacturing systems since 2003 and has experience with a broad spectrum of welding procedures and also robotics.

Jordan Radford

Sales Manager

As the Sales Manager, Jordan is responsible for leading and growing IRCO’s sales initiatives. Working with IRCO’s engineering team, clients and end-users, Jordan helps to create and deliver welding automation solutions that improve manufacturing processes. Ultimately, Jordan acts as the voice of the customer, taking projects from discovery to conceptual design and all the way to installation.

Jordan has experience managing a range of successful projects across a variety of industries and applications, including pipe fabrication, railcar, tank/vessel welding and fitup, heavy equipment, and structural steel. Prior to joining IRCO, Jordan graduated from Brock University with an Honors Bachelor of Business Administration degree.

Ryan Czuba

Program Manager

In his capacity as Program Manager, Ryan oversees the operational success and delivery of IRCO projects and systems. Ryan is responsible for defining and shaping programs, cost management, supplier management, and overseeing the overall business and commercial aspects of all customer deliverables.

Ryan has close to 20 years of experience driving programs and change in manufacturing environments. Before joining IRCO, Ryan was in the automotive sector, where he held strategic positions within the Quality, Engineering and Development departments. In every role, Ryan has excelled at driving concepts and ideas through to implementation, with a focus on delivery.

History in the Making

1963 - Brantford Tool is Born

Manufacturing press brake dies and tooling gave us our start, and to supplement sales, the company also manufactured irrigation equipment under the name Irrigation Company Ltd.

1965 - Early Growth

As sales of the irrigation equipment grew, the company changed its name to IRCO Industries Limited, while also starting to manufacture weld positioning equipment.

1989 - Evolution is Key

We continued to grow our knowledge and expertise with welding equipment over the years, and then began working on automating the toughest of tasks by taking our positioning equipment and turning it into highly sophisticated welding automated solutions. IRCO Industries then became IRCO Automation.


We've completed 18,000+ projects for a variety of industry sectors and applications. Our present and future business would not be possible without the heritage and experience developed in our formative years.